Client
Turkish Airlines
Services
Personalised Video, Video Production, Digital Campaign
Year
2021
Turkish Airlines – Airport Personalised Video
When it comes to introducing Istanbul Airport, Europe’s largest and the world’s newest aviation marvel, an ordinary advertisement simply wouldn’t do it justice. We knew we had to create something truly special.
We started by capturing every stunning corner of this enormous and awe-inspiring structure with our state-of-the-art camera setups, highlighting its most impressive features in a short but striking video. But we didn’t stop there. For Turkish Airlines passengers and Miles&Smiles members, we took it a step further by creating personalised videos tailored to each individual. These videos featured specific details unique to members’ names and membership types, making the experience feel bespoke.
The result? Hundreds of thousands of Miles&Smiles users received not just any video, but one that was designed specifically for them, delivering exactly the information they wanted in a way that felt personal and engaging. This wasn’t just an introduction to an airport—it was a personalised experience that reflected the grandeur of Istanbul’s new aviation gateway.
